This client is a workwear footwear brand for women. The brand's product line features pumps, flats, and two strap heels.
Objective: This client came to us with no social presence and was starting from the ground up. Our objective here was social media management, content creation, brand awareness, and community development.
Social Media Management: Our team managed two platforms for this client; Instagram and Facebook. On Instagram, the client started with only 24 followers and little engagement. After 6 months, we grew the client's following to 1,500 followers all organically (No Ads Budget) and the accounts engagement increased to an average of 100 likes and 8 comments per post.
Content Creation: In order to generate content that best resonated with the client's target audience, we began partnering with relevant influencers, sharing female empowerment content, organized giveaways, photographed the client's products for Instagram Stories & internal campaigns. We also designed video content showcasing the client's products and events.
Brand Awareness: Gathering a targeted, relevant audience was achieved through influencer marketing. We featured fashion influencers like @jadorefashion (155k followers), @styleconnaisseur (38.6k followers) and successful businesswomen in the "All Worked Up" series like Evita Robinson, founder of @nomadnesstribe, @bianca_caban, managing partner at @tainocapital and founding board member of @accesslatina.