The Top 6 Ways Brand Loyalty Can Be Created With Social Media
Updated: May 5
Brandy loyalty is defined as special tastes or preferences of a consumer towards one business or product over another, and it can truly make or break a company.
It drives in-store traffic, visits to your website, word of mouth recommendations and the conversion of leads to customers.
In today's digitally connected world, brand loyalty relies on your company's ability to leverage the power of social media to build connections with your prospects and customers.
Therefore, making social media is not a suggestion or an option, but a requirement.
This Article Is Going To Share Our Top Six Best Practices For Leveraging Social Media For Brand Loyalty.
1. Have a Social Media Strategy
Social media is no longer just about posting and not engaging. Social media is advertising, marketing, communications and selling all wrapped up into one effective and incredibly efficient medium.
2. Create a Community
At NSPR Media, we're not interested in simply providing our clients with followers, but having followers that engage and communicate with one another on our client's social platforms, is what was ultimately aiming for.
Our first step in creating a community is, Getting to Know Our Client's Audience. The second step is Asking The Right Questions and Listening to Their Audience's Concerns. And finally, we Answer Those Questions and Engage With Them Based On Where They Are In Their Buying Journey.
We do each of these steps multiple times a day, if not more frequently in order to keep up with our client's community.
3. Find Your Voice
Sephora speaks with a voice that’s self-confident and motivating.
Red Bull focuses on determination and limitless.
Target is fun and friendly.
Our mission is to help our client’s developed their voice and make sure it's engaging, coincides with the brand, and is professional yet is able to portray their company culture.
Interested in integrating social media and digital marketing into your current marketing strategy?
Perfect! Just because you said yes, we’re going to give you a complimentary digital marketing audit!