Content Marketing & Why It's Important For Business
Updated: May 5
You've probably heard the phrase “Content Is King”. While content marketing used to be a way to separate yourself from your competitors, it is now a necessity for any modern company trying to separate themselves as a brand.
Content marketing is at the heart of most successful digital marketing campaigns. Why is that? Because it gives you and your brand the opportunity to inform your consumer and give them tips, tricks, how, to’s and a way to gather more information about your company.
Behind every great brand is a wealth of valuable and relevant content that really connects with your audience. But you may still be wondering why content marketing is so important.
Here’s a list of the top advantages of why content marketing is important and why you need to integrate it into your business.
When your audience is researching information that has to do with the product or service that you're selling and you're consistently giving them valuable, relevant and consistent content, they start to trust you.
This trust is absolutely invaluable, they to go to your brand for every single need that has to do with your industry.
Talk about building a loyal audience.
Amazing content allows your company to stand out from the rest and build a positive brand reputation. Interestingly enough, seventy-eight percent of consumers would rather learn more about your brand through articles rather than ads.
Nowadays, there are so many ads and everyone's pushing out the same content and ad material. With an article, it's less intensive. Viewers don't get bombarded with all this messaging and buy now signs. They get to do their research and learn about your brand at their own pace.
If you provide viewers with information they really find valuable, you're starting to build trust with your audience.
Seventy percent of consumers believe that when the company has great content, the customer takes it as your company is really trying to build an established and trusting relationship with them.
The way you're content reads is how their customers will start to think about your business. At the end of the day, all the content you put out there is a reflection of your business and how you have established yourself within the industry. As you start to produce consistent and constant information and content, your consumers start to see was the leader within that space. And as you start to consistently ramp up your content marketing, publishing dates, you're able to say, give your audience the best content out there.
Great content helps you gather great conversions.
The purpose of content marketing, yes is to educate and build trust with your audience. It also helps you gather website conversions.
What is website conversion?
A website conversion is when you put out a piece of content at the end or the middle of the article, you give them a special resource. Basically, it’s information they deem valuable in exchange for their email address, phone number, or some sort of contact information that turns into a lead for you.
Content marketing actually provides six times higher conversions than any other type of digital marketing method. That being said, social media marketing and digital marketing are one in the same. So content marketing is going to be that hub of information, articles, videos, podcasts, live content etc. all of that is going to be pushed out via your social media networks where all the audience lives.
Social media is really the promotional piece of your content marketing. The digital aspect has to do with your social media marketing, the content that's going out, any ads that you publish, or any source of website conversions or website updates that have to do with your online reputation.
Blog recommendations actually end up turning it to sixty-one percent conversions from that viewer or reader. So, after reading and collecting information on your blog, podcast, or youtube channel, sixty-one percent of those consumers end up making a purchase.
Now Here’s the caveat, digital marketing, social media, marketing, public relations all of it is a long-term strategy. You can't assume to get on social media and use digital marketing and expect to have leads right away.
Building trust and relationships take time. Typically with any sort of digital marketing process. It's going to take about seventeen months to actually have great success. That's not to say along the way you won't actually produce leads or gather those conversions and metrics that want in order to establish yourself as the leader of the industry. It's going to take a lengthy amount of time.
Quality content can significantly help improve your website conversion rate. Here's how it works.
First, you have your product or service.
Second, developed a piece of content about it, whether it be your blog, podcast, video, live event an in-person event, whatever it is, you create that piece of content and that content piece has to do with your content marketing.
Thirdly, in order to promote that piece of content, you're going to use social media. Go on all of your social media platforms and promote it in the different ways that each platform suggests you push content out.
As your viewers relate to you on social media, they then are taken to that special piece of content which brings us to Step 4, click the link. Now they're on your website.
Once they've gotten on your website and have gone through the article or whatever piece of content they're watching a reading, then they have an option to input their information in exchange for a valuable piece of content which is Step 5.
We called those lead magnets. Which could be something like a guide an Ebook, a specialized video that only is exclusive to those people on a certain list.
That is how this whole content marketing strategy ends up being a fantastic resource to your business. And simply put, it's twenty eighteen and you can't afford to not be on social media or use digital marketing.
The next phase is to optimize your concept for conversions. Start with adding a call to action at the end of every single content piece that is shared. After they finished reading that article or watching that video, they are told what to do next. For example, at the end of our Youtube videos, we ask you to like, comment, and subscribe. That is our call to action, and you would create the same or something similar to your article or that piece of concept that you're promoting.
Optimized content can improve your SEO efforts. SEO is Search Engine Optimization. It's basically how your website is discovered on google or any search engine that is on the internet.
SEO plays a significantly important role in getting high visibility for your website and your business. Though if you want to improve your SEO (Search Engine Optimization), you need to make sure your website and you're content is optimized.
Basically, the more content you have on your site more. That search engine has to index those pages and it showed them as results to the person who is searching for a piece of content. However, more pages doesn't mean you're going to receive more traffic.
It's really about making sure you have that quality, content that is differentiated than anything else that's on the internet. Keywords are really going to be a valuable resource in order to help your content rank higher in the search results.
So, let’s ask you this, do you want to start producing quality content for your website visitors?
So you should consider using our content marketing services in order to increase your content marketing strategy and be a leader in your industry. What NSPR Media does that's different than our competitors is we help you through the entire process at a very competitive rate.
We go from creating your content marketing to optimizing your website, pushing all of it out on social media and end up giving you the conversions that you really need and want for your business.
If you want to build a relationship with their customers, you should!
That means you need to start instigating content marketing into your organization.
If you integrate content marketing, your consumers are going to start to build trust with you. They're going to become apart of the community you create of a loyal audience. They're going to see you at the leader in that space.
The more quality content you have and the more relevant that content is, better for your business, which is going to end up in higher sales and higher brand recognition and visibility.
With the benefits we describe today, you obviously see that content marketing is going to be a significant value to your business.
If you want to get started right away, go ahead and get in contact with us at NSPR Media.
Our services range from digital marketing, social media management, SEO & website management, influencer campaigns, public relations as well as putting together events.
If you’d like to speak with us, give us a call at 209-683-7798 or check out our website www.nsprmedia.com.