This client is an affordable and cruelty-free cosmetics brand. The brand's product line features items for the eyes, lips, face, and brushes.
Objective: Enhance brand awareness & brand visibility via Instagram by strategically emphasizing new pallet product launches. Building strong brand awareness and recognition was key. While carrying out responsibilities as the digital arm, including all influencer pitches, follow up's, post requirement development and published post inspection to allow the owner to focus on the business and daily social media publishing.
Influencer Marketing Strategy:
Work with micro influencers thus allowing for costs per influencer to remain low
Reach out to influencers via Direct Message on Instagram and via email requesting collaboration in a product for post exchange.
Promote their Nudes & Rudes Pallet along with their E31 application brush through targeting influencers in the subject of makeup, beauty, or lifestyle.
Each influencer received their own promotional code in order to incentivize their followers to purchase though this was not the main objective it helped incentivize the influencers to work under the product in exchange for post-conditions, thus allowing the main objective - brand awareness development- to proceed.
Contacted 200 influencers per week ( total of 800 influencers)
606 Total Posts Received